Want your Sales to Sing …

Business / Leadership

Before any company can sell its product efficiently, the entire organization needs to learn how customers will acquire and use your product, thereafter modify the product, marketing, and sales approach accordingly. Realise this that the more you talk to your customers, the more product and market problems you solve, the more productive your sales staff will be. 

It's too late getting involved in sales strategy when you notice a gap between what you think your people should be selling and what they actually are selling this is what shows in research.

For this a company essentially needs to know the sales learning process, which involves all parts of the company from the executives to the engineers to all the departments of the company. On the engineering side, the learning curve in, business involves discovering what product features may be incomplete, and how well it interfaces with consumers.  Market learning includes figuring out how to properly position the product, find its true niche, and prove that it will provide the return on investment promised. For the sales force, the task is to hammer out the general guidelines for identifying, communicating with, and selling to any customer. It's a process some of the more established companies also have had to deal with. "When you finish product development, you actually have to go through a market development cycle." The information gathered through the sales learning curve period incrementally improves a products start up process, positioning, and only then the sales model is complete. By now the time to break even will be a little further out, but the cash to break even will be much less. The concept of the sales learning curve is proving to be a blessing to all new product launches and development strategies therefore understand what your consumer wants, desires and only then ask him to bless your product which by now should be a little above their expectations.

A myriad of studies, articles, and research papers all support the concept that employee engagement is a critical driver of organizational productivity, profitability, and customer loyalty and conclude that an engaged, motivated, and empowered workforce is far more likely to work at optimal levels than one that is dispassionate, de-motivated, and un-empowered.

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Hence as long as we know how to manage the ‘work’ we would be on our path of glory. -Thomas A. Edison