Business / Leadership
While the particulars
of every case vary, Kotter has identified eight critical stages of successful
change management. Mismanaging any one of these steps can undermine an
otherwise well-conceived vision. These identified eight change paths can be
addressed as in order are :
Establish a Sense of
Urgency - Examine market and competitive realities, Identify and discuss
crises, potential crises, or major opportunities.
Form a Powerful
Guiding Coalition - Assemble a group with enough power to lead the change
effort, Encourage the group to work as a team.
Create a Vision -
Create a vision to help direct the change effort, Develop strategies for
achieving that vision. Communicate the Vision - Use every vehicle possible to
communicate the new vision and strategies, Teach new behaviors by the example
of the guiding coalition.
Empower Others to Act
on the Vision - Get rid of obstacles to change, Change systems or structures
that seriously undermine the vision, Encourage risk-taking and non traditional
ideas, activities, and actions.
Plan for and Create
Short-Term Wins - Plan for visible performance improvements, Create those
improvements, Recognize and reward employees involved in the improvements.
Consolidate
Improvements and Produce Still More Change - Use increased credibility to
change systems, structures, and policies that don't fit the vision, Hire,
promote, and develop employees who can implement the vision, Reinvigorate the
process with new projects, themes, and change agents.
Institutionalize New
Approaches - Articulate the connections between the new behaviours and
organizational success, Develop the means to ensure leadership development and
succession.
In all Constructive
Transformation is the key word.
"Leaders
establish the vision for the future and set the strategy for getting there;
they cause change. They motivate and inspire others to go in the right
direction and they, along with everyone else, sacrifice to get there."
– John Kotter
The following is
inscribed on the tomb of an Anglican Bishop in Westminster
When I was young and
free and my imagination had no limits, I dreamed of changing the world. As I
grew older and wiser, I discovered the world would not change, so I shortened
my sights somewhat and decided to change only my country. But it, too, seemed
immovable. As I grew into my twilight years, in one last desperate attempt, I
settled for changing only my family, those closest to me, but alas, they would
have none of it. And now, as I lie on my deathbed, I suddenly realize: If I had
only changed myself first, then by example I would have changed my family. From
their inspiration and encouragement, I would then have been able to better my
country, and who knows, I may have even changed the world.
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